Fotografie Forum Frankfurt
Braubachstraße 30-32, 60311 Frankfurt am Main
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WORKSHOP
SUSANNE KRIEG“INSTAGRAM-MARKETING FÜR FOTOGRAF*INNEN”
“INSTAGRAM-MARKETING FÜR FOTOGRAF*INNEN”
Saturday/Sunday, June 15/16, 2024, 10 am–5 pm
Themes
Technology & processes, concept development, distribution, digital media, marketing
Online workshop schedule
June 15: Meeting at 10 am. Participants will learn about Instagram as a marketing platform and inspiring examples of successful photographers. Afterwards, there will be a compact insight into how the app works, its various sub-areas, content formats and the correct use of hashtags.
June 16: Meeting at 10 am. Day 2 will focus on the topics of reach, algorithms and success factors that need to come together for an account to grow sustainably. Participants will learn how to set meaningful goals for Instagram, determine the appropriate target groups and create strategic content that generates attention.
Equipment
Smartphone and the Instagram app installed on it. An account should already exist or be set up. Initial knowledge of the app's basic functions is an advantage.
Participants are asked to bring a smartphone with the Instagram app pre-installed and writing materials to the workshop. If you prefer, you can also take notes on your laptop or tablet.
Location
Fotografie Forum Frankfurt
Braubachstraße 30–32, 60311 Frankfurt
Susanne Krieg, © Freelens
Language: German
Registration deadline: May 31, 2024
Duration: 2 days
In the digital age, many clients expect a presence on social media channels. This workshop introduces the Instagram platform, which is particularly relevant for photographers. Which functions should I know? How can I use different formats such as carousels, stories or reels effectively and what do I need to know about the algorithm? How do hashtags and clever captions increase visibility? Last but not least, the question of how to build a sustainable reach in a target group that is really interested in what I offer. Participants will receive impulses for developing their own strategies as well as tips on how to produce creative content on a regular yet time-saving basis.
Instagram profile on the mobile phone, © Susanne Krieg, 2023
Susanne Krieg is a journalist and content creator. After studying and attending the Henri Nannen School of Journalism, she worked as a reporter and copy editor at GEO magazine for ten years. Since 2018, she has been running a successful blog and the Instagram account @frau_elbville with around 37,000 followers, which she uses to market her books, guides and photo walks, among other things. She advises companies and freelancers from the creative industry on Instagram, digital marketing, content creation and self-publishing.
FOTOGRAFIE FORUM FRANKFURT
The Fotografie Forum Frankfurt (FFF) is one of the leading centres of photography in Europe. As an exhibition space, institution and event forum the FFF deals with all aspects of photography. Since its founding in 1984 it has presented more than 290 exhibitions with historic and contemporary artists. Additionally, the programme of the FFF comprises of regular workshops, talks and discussions with internationally renowned photographers, artists and experts.
