UTE NOLL

“PREP THE UNSEEN”

Photographers and artists are happy about a successful presentation of their work in professional magazines, exhibitions and on online platforms. This way the works become visible and known beyond their own radius. This mediation and distribution is also successfully possible via the respective social media channels. In all cases, it is essential that the responsible editors and curators are well prepared – and of course you yourself.

In the first part of the online workshop, Ute Noll will show how she places artistic photography in magazines, in exhibitions and in social media networks. Using her work examples, she explains how text, layout, typography and image become successful units and which questions are decisive for this. Practical tips are also discussed: How do I compose a picture series that works well? How do I plan an exhibition hanging, like a social media concept? When is text important, what is important? When are captions useful? How do I combine several series? How do I attract the attention of editors? How do I support them in their work? What do I need to consider when publishing in my own social media channels?

In the second part of the online workshop, the participants and the teacher will develop a content-related and visual concept with the aim of attracting more attention to a photographic work. For this purpose, a photo project is edited and a short text is written about it. Alternatively, an exhibition concept can be sketched. It is also possible to develop a social media strategy; if interested, the participants can submit a series of at least 15 pictures in advance. Two series will be selected from the submissions, which will be treated in the course as examples.